Home textile enterprises have adopted a new strategy and are promoting themselves by sponsoring popular and much-hyped television events.
For instance, recently Luolai Home Textile Co sponsored 'Presentation Ceremony for the 1st Fashion List' held by Heilongjiang TV station.
This was a major event where many leading movie-stars, pop-icons and leading celebrities from various fields were present.
This helps the companies to gain wide publicity, expand their reach to the locals and also build a stronger brand image.
By engaging in such TV activities, several textile and home-textile companies have today become a household name.
Fibre2fashion, News Desk - China
marketing@alchempro.com
