Textile industry, domestic as well as global, is blooming and flourishing rapidly. It has become one of the pillars of country's economy. Some of the important features include branding and innovation. Fibre2fashion contacted some of the top textile players so as to get their views on the significance of this sector.
"Today, branding is very important," said GM Thappar, Marketing Manager at Donear. He added, "It helps companies reach the right customers and build reliable contacts and strong relations."
Avinash Parasar, Marketing Manager for Alps Industries, explained, "For textiles, developing brand is important but companies need not promote them through television and other campaigns. In textiles, it is all about quality and texture. Thus, most of the exposure should be through a good network and word-of-mouth publicity."
Rehman, Marketing Manager, Jalpac India Ltd, agreed and said, "Though branding is essential, especially for high-end segment, promotion is mainly through network. When a company has been in business for long, offering quality services, like Jalpac does, itself becomes a brand."
Saket Jaipuria, Ginni Filaments Ltd CEO, further said, "Branding is necessary, right from raw materials, yarns, fibres to the final product."
He added, "It is also very important for the company to launch new products. Research and development should be done to improve and innovate better products."
marketing@alchempro.com
