Joseph Velosa, the Company's CEO and co-founder expressed his enthusiasm about the venture and remarked that: "This joint venture is a very exciting new development for our company. Strategically, the added value of TSM Capital and Aronsson Group, along with our existing partners, Baugur Group, makes for a very strong skill set with which to embark on our next phase of growth for Matthew Williamson."
Marvin Traub commenting on the investment had this to say: "One of my great satisfactions has been to identify great designers at an early stage in their careers. I believe that Matthew Williamson is a great designer and that he has the potential to build a hugely successful global brand."
Baugur Group's Chief Executive Gunnar Sigurosson said, "Since investing last year in Matthew Williamson, we have developed a strong and collaborative relationship with Matthew, Joseph and their talented team, and look forward to continuing to work with them to expand the business and brand globally."
"By deciding to enlarge our original partnership at this time, we believe we can significantly accelerate the company's strategic plan: opening branded stores faster, further expanding distribution with key accounts, and hiring additional managers to support this expected growth."
"We remain committed to being active shareholders and supportive strategic partners, ready to leverage the full breadth and depth of Baugur's global retail platform for the benefit of Matthew Williamson."
Matthew Williamson entered the British fashion scene in 1997 with a capsule collection of 11 looks in show entitled "Electric Butterfly." The then unknown Williamson sent beautiful and vibrantly colored looks down the runway modeled by Kate Moss, Jade Jagger and Helena Christensen.
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