Every year, Italian fabric enterprises participate in China International Trade Fair for Apparel Fabrics and Accessories to showcase the classical charm of their fabrics, aiming to capture the top grade market of China.
Observing the huge opportunity in this market, Italian Oltolina Company, specialized in producing top quality woven fabrics, yarn dyed, piece dyed and plains, using cotton, linen, silk, cashmere has entered the Chinese market since last two years.
An official from the company said that even though they are very new to the market, they have been well absorbed here and their fabric is getting a very good response here. Oltolina can give their consumers the latest fashion trend with colours and patterns like poplins, oxfords, twills, batists, voiles and flannels for men's and ladies shirtings.
Another company Lanificio Tessilstrona Srl, producer of wool fabric also participates every year in the said fair, and showcases all its latest technology designs each season. This company also, targets the top grade market of China.
Imports of Italian fabric to china have increased lately as many Chinese big enterprises begun using their fabrics. This also encouraged other enterprises from that country to take part in the trade fair and increase their involvement for this market.
Fibre2fashion News Desk - China
marketing@alchempro.com
