Lowered export rebate rate and anti-dumping tax imposed by EU, had put in a huge pressure on Chinese shoes manufacturers. Thus, many of them opted for exploring new markets and are looking towards Central Asia, as buying capacity of people here are much higher.
Compared to the other countries, Chinese shoes are cheaper and have a good quality as well. With these qualities, china has gained a huge customer base in Central Asia, which has brought new business opportunities to local shoe enterprises.
Presently, according to statistics, 98 percent of footwear in the Central Asian markets are imported. Of these, Chinese shoes account for 80 percent to the total imported shoes.
In order to improve on their marketing capacity, Chinese companies are trying to make big changes in the styles, sizes, colors and other aspects, which will prove helpful to grab the market in the Central Asia.
Fibre2fshion News Desk - China
marketing@alchempro.com
