These days consumers prefer the natural, soft, comfortable and breathable pure cotton shirts especially which can be easily washed and are wrinkle free.
In an open survey in Shanghai, it is revealed that consumers of pure cotton shirts care about their image. Over 30 percent iron their shirts after every wash, 54.1 percent said they iron when necessary and only 12.7 percent informed that they never ironed. Around 2.16 percent people prefer wearing cambric shirts which requires compulsory ironing.
Pure cotton and iron free shirts are quite popular in the market and have high prices due to their pliancy, air permeability, comfort and wrinkle resistance.
Fibre2fashion News Desk - China
marketing@alchempro.com
