Manufacturers swoop on outlet centers with heavy investments
28 May '08
1 min read
Outlet centers, where manufacturers sell their products directly to their consumers, are making good business these days and Turkey surpasses other European countries in the race to invest heavily in such formats.
In terms of its operation size, Turkey ranks second among European countries with 19 outlet centers, after UK and followed by Italy and France at third and fourth position respectively.
Some of the most world-renowned brands have increased their investments in these outlet centers and evidencing this fact is Mudo, a concept clothing and home accessory brand, one third of whose stores fall in this category.
Park Bravo Group is another company who presently owns five outlet centers across the country and plans to invest in some more in the future.
Again, Olivium outlet center in Istanbul, received a total turn over of about US $125 million excluding VAT in 2007 with 11.1 million people visiting the store. The company is now expecting a turnover of $150 million this year with 11.3 million visitors.
marketing@alchempro.com
