Antieco launches eco-kosher line of graphic T's, accessories
23 Aug '10
2 min read
Global warming sounds comfy. Acid rain tastes like chicken. A little radiation brightens my day. No, these are not the latest catchphrases of anti-environmentalists and global warming deniers. They are the slogans that adorn a new collection of graphic tees and accessories from New York based Antieco, a self-proclaimed environmentally kosher company, whose snarky apparel for men and women is sure to push a lot of buttons.
“Yes, we are making a statement with the collection,” admits Jonathan Meizler, who heads up Antieco's team of ego-friendly, socially-conscious designers. “Both sides of the environmental spectrum exaggerate their commitment to the planet. We're just having a little fun with their hypocrisy.”
The message may be irreverent and environmentally questionable, but the products are anything but. Each of Antieco's fitted tees is made from superfine 100% organic cotton. Their totes are produced in the USA and are made from heavyweight 100% organic canvas. And each piece is individually hand-screened in Brooklyn using water-based inks.
Contrary to its name, Antieco's mission is to target global environmental issues. “We're using humor, smart design and quality organic materials to combat ignorance and inspire dialogue about the cultivation and conservation of our planet's resources,” states Meizler. And they're putting their money where their tees are. This year, a percentage of each item purchased will be donated to the clean-up and preservation of wildlife in the Gulf.
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