City Sports ups its game with Private Label Apparel
24 Mar '11
2 min read
City Sports announced the official re-launch of CS by City Sports, the company's proprietary line of performance apparel. Designed in-house at City Sports, CS was developed using the latest fabrics and technology to give the line an updated look from its original release in 2007. The CS logo was also redesigned to better align with the performance look of the apparel.
"When it comes to performance apparel, the design team at City Sports is so tuned in to the needs of our core consumer base because we're athletes just like them," said City Sports President and CEO Jeff Connor. "Our goal with CS has always been to create a versatile line for our customers that is affordable, technically sound, attractive, and infinitely durable. We really raised the bar with this latest iteration."
The CS line offers pieces for men and women that include everything from running shorts and capris to athletic tops and sports bras. The apparel was designed combining the latest in performance technology with athletic style, which was maximized through thoughtful details including longer tops for women, more athletic cuts for men color-blocked panels and reflective accents.
"We really embrace our position as athletes in creating a line that is perfect for our customers," said Michael Mosca, EVP of Merchandising at City Sports. "When we can't wait to run or train in something in our line, we know we've hit it."
Because City Sports believes the products are so well-constructed, the CS line also comes with a lifetime guarantee from the company: a complete refund will be offered for customers who are dissatisfied at any point in time with their CS gear.
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