Panchkula city has become a hot favorite for garment shoppers since 1996, due to a new trend among manufacturers who directly sell to consumers.
This new policy has given a fillip, especially to the textile industry, with more and more manufacturers selling directly to the end consumer.
Amartex Industries Ltd brought in this innovative marketing strategy, which still rules the market that has grown in to 32 outlets spread all over the Northern region.
Textile industry is on the boom here and customers are benefited with the changing lifestyle. People are becoming more conscious of their attire and therefore, demand seems to be on the rise, say localites.
Besides, fashion shows have added glam to this trend as people have become more attuned to mod dressup and styles. They now demand more variety and designer wear.
Panchkula provides customers variety of garments at wholesale rates, which satisfy their need as well as desire.
Businessmen have manufacturing units as well as retail outlets and are planning to open more and more outlets in this area.
The growth of competition, further stimulates Panchkula as a shopper's dream.
Due to elimination of middlemen, the consumer is benefited and thus there is an overflow of customers not only from the city but also from hinterlands.
Panchkula is centered between Punjab and Himachal and therefore the favorite garment hub will have to confer the growing requirements in the coming years.
marketing@alchempro.com
