Major sponsors for advertisements during the FIFA World Cup include Coke, Airtel, Motorola, Indian Oil, adidas, and HDFC Standard Life Insurance, according to Adex India, a division of TAM Media Research.
Corporate India is paying Rs40 crores during the football mania which is five times the money spent in the last World Cup.
This time as many as 18 companies of India have bought advertisement spots because the timings of the matches are suitable to viewing in India.
ESPN has charged Rs40000 to Rs50000 range for a 10-second spot, which is about 8 times the rate, charged last time.
During FIFA '02, the active categories to lure viewers were TV sets, soft drinks, two-wheelers, and cars/jeep but in FIFA 2006 cellular phone services, corporate brand image, life insurance, automotive fuel, software, and social advertisements are the new entrants.
Hero Honda and Mirc Electronics have advertised in both events.
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