According to ACNielsen research more than 627m people have shopped online globally. Over 135m people have purchased DVDs and video games while approximately 135m have made plane reservations.
In India, books followed airline reservations closely, with 35 percent of netizens buying them online. Nearly 24 percent have bought electronic items and more than 20 percent have purchased items such as apparel, music and electronic entertainment such as movies, DVDs and games.
The most favoured mode of payment for online purchases in India is the use of credit cards followed by cash-on-delivery.
Online shopping in India is poised for greater acceleration as more manufacturers and providers integrate the Internet into their sales model. As PC and internet penetration grows, the key to increasing online purchases will remain in the hands of marketers.
Thus far the active service industries, such as retail banking and airlines have laid the groundwork for harnessing the power of the internet in India.
The necessity to drive down costs has played an important part in drving this change. The tipping point of the online shopping boom will require the active participation of the consumer marketing companies from manufacturing industries.
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