Harris Corporation (HRS) announced that Fashion TV Arabia, a subsidiary of Michel Adam's Fashion TV in Paris, has taken delivery of a turnkey Harris play-out system as part of its recently launched channel dedicated to the Middle East region.
The sale, which was made by the certified Harris software developer in the region, MT2, includes two NEXIO transmission servers, two NEXIO storage arrays, NEXIO applications for remote control and clip playout, an Inscriber RTX real-time, 2D/3D graphics platform and the award-winning Panacea routing switcher, as well as a wide range of timing, distribution and processing products.
"As a pioneer in interactive television, MT2 was invited by Fashion TV Arabia to provide a solution that would add value and help generate new revenue streams for the channel — which is one of the key reasons we chose the NEXIO server system for this project," said Naji Bouhabib, head of MT2.
"NEXIO provides an Application Programming Interface (API) that enables applications partners to develop custom tools to further enhance the overall system's utility beyond the capabilities of standard protocols."
"Using the NEXIO API, we will be able to build software solutions that enable interfacing between different platforms — basically, a library of functions for interactivity — which will help Fashion TV Arabia collate clip information, on-air logos, branding and instruction messages."
Fashion TV Arabia went on air in March 2006, and is the only channel in the region dedicated to the world of fashion, beauty and style. Like its parent company, Fashion TV Arabia's programming includes exclusive coverage of the glamorous world of fashion, including reports from fashion shows, profiles of established and up-and-coming modeling talent and fashion photographers and features on general entertainment trends.
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