Impact Analytics to empower PVH omnichannel business in North America

The COVID-19 pandemic, the rise of e-commerce, and supply chain crisis have made it imperative for retailers to work with intelligent, automated, and edge-aware solutions. IA's AssortSmart and PriceSmart solutions are fuelled by Ada, Impact Analytics' cutting-edge AI and Machine Learning (ML) guided forecasting engine with robust predictive algorithms. With these solutions, PVH can intelligently improve forecast accuracies, and bring speed and agility to detecting and responding to changing customer preferences, the two companies said in a joint media release.

"We are excited to partner with Impact Analytics in leveraging AssortSmart and PriceSmart. Impact Analytics’ (IA) best-in-class products will enable us to be more integrated into our planning process and enhance our planning capabilities while enabling us to drive buy efficiencies and better margins. The IA team brings a wealth of data science and retail expertise to the table; this has the potential to help us further enhance omnichannel customer experience at PVH," Joe Todaro, EVP retail operations for Tommy Hilfiger North America at PVH, said. 

ALCHEMPro News Desk (SF)