According to McGehee, "They mail 30 to 40 million pieces of direct mail annually and the costs are substantial.
Their expectations regarding the use of SAS were realized with the very first mailing they did using the software."
Looking ahead, Casual Male is not limiting its use of SAS to the marketing department.
SAS retail software can become an important determinant of the retailer's real-estate selection and store location merchandise assortment planning.
McGehee is also pleased with the support that SAS provides.
SAS has nearly 30 years of working with retailers worldwide to turn raw data into intelligence to run their business better, understand their customers more completely, and compete effectively.
In addition to Casual Male, SAS customers include hundreds of leading retailers worldwide, such as Bakers Footwear, Brooks Brothers, Burger King, Carrefour, Casino, The Children's Place, Circuit City, Fakta, Federated Department Stores, Karstadt, Kohl's, Li & Fung Retailing Group, The Limited and Lowe's Companies.
Casual Male Retail Group Inc, the largest retailer of big and tall men's apparel with retail operations throughout the US, Canada and London, England, operates 484 Casual Male Big & Tall stores, the Casual Male e-commerce site, Casual Male catalog business, 13 Casual Male at Sears-Canada stores and 24 Rochester Big & Tall stores and a direct-to-consumer business.
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence.
SAS solutions are used at 40,000 sites -- including 96 of the top 100 companies on the FORTUNE Global 500 -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward.
marketing@alchempro.com
