GenuOne to partake at online counterfeiting seminar
20 Jan '06
3 min read
Manufacturers need to proactively address the problem in order to protect their brand image and preserve their revenue streams."
Halloran will address common problems found on auction sites and web sites and highlight proven approaches employed by brand managers to prevent counterfeit sales.
The seminar, led by industry experts and brand owners, will give attendees tips on automating their eBay monitoring process and details on how to leverage eBay's Verified Rights Owners (VeRO) program to shutdown infringing listings.
Collectively, the group will address common problems found on auction sites as well as other ecommerce web sites and highlight proven solutions employed by brand owners to prevent counterfeit sales.
"This seminar will highlight practical solutions that will help brand owners stay ahead of the curve in the fight against counterfeiting," Halloran concluded.
GenuOne provides brand protection management solutions that help Global 2000 companies reduce counterfeiting, gray market diversion, product theft and intellectual property infringement.
With its GenuNET and SourceGuard products, GenuOne offers the only comprehensive brand protection solution to protect assets throughout a global supply chain and on the Internet.
Established in 1999, GenuOne currently tracks hundreds of millions of unique products across four continents and across the Internet.
GenuOne's clients include major corporations in the footwear and apparel, luxury goods, pharmaceuticals and consumer electronics industries.
marketing@alchempro.com
