Simply Fashions selects NSB's Connected Retailer suite
30 Jan '06
3 min read
With the Connected Retailer suite, retailers have a powerful transaction management system at the core of their business, enabling them to collect reliable data at a central source and capture every point of interaction with their customers, suppliers, and staff.
NSB's solutions let retailers make sense of critical variables and performance indicators - from the purchase patterns of frequent shoppers to the impact of promotions, to internal shrink - without exhaustive audits, huge printouts, or the need to balance data from one system to another.
"We've tried to stay focused on who we think our customer is and what we know," adds Barstein.
"I've seen many retailers who like to grade up, but they leave their customers behind. This new software package is good for helping us focus on the individual customer no matter where they live," he concluded.
Since 1987, privately-held Simply Fashions has been offering ladies' casual wear in Junior, Missy, and Plus sizes up to size 36, and accessories at very affordable prices.
The Simply Fashions chain has over 315 stores in 23 states with 1,800 employees. Its stores can be found in cities as far north as Detroit and Milwaukee, as far east as Baltimore, as far west as Dallas, and as far south as Miami.
NSB Group is a total solutions provider for retailers of apparel, footwear, and specialty merchandise.
NSB's acclaimed Connected Retailers suite includes Planning, Merchandising, Sourcing and Product Development, CRM, Sales Analytics, Store Operations, and POS, plus hardware and comprehensive client services - from consulting and development to implementation, training, and 24/7 support.
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