Ashworth selects Intentia solution for better operational control
31 Jan '06
2 min read
High-performance golf apparel maker Ashworth Inc recently has licensed numerous Movex software applications from Intentia, a global enterprise solutions provider for the manufacturing, distribution and maintenance industries.
Ashworth plans to use Movex for advanced planning, operational control, measurement and marketing purposes.
The software solution licensed by Ashworth includes the core Movex Business Engine, Demand Planner, Supply Chain Planner, eSales and Business Performance Warehouse applications.
Peter Case, Ashworth Chief Financial Officer, said, "We needed a software solution for our business that was every bit as innovative as our golf-inspired sportswear."
"We specifically selected Movex because it would offer us better control of our increasingly complex operations, as well as provide us with a foundation for quickly meeting business reporting requirements," he added.
Ashworth expects the Movex solution to contribute to increased profitability by allowing the company to run a leaner operation with reduced inventory and more accurate forecasting. Use of Demand Planner will enable Ashworth to better anticipate seasonal market changes for fewer stock shortages and excess inventory.
David Rode, Chief Executive Officer and President of Intentia Americas, said, "Thousands of manufacturers around the globe have seen solid returns on their investment in Movex and we have clearly demonstrated our solution's value to Ashworth."
marketing@alchempro.com
