Neiman Marcus Direct extends relationship with ATG
21 Feb '06
3 min read
In addition, by implementing ATG Campaign Optimizer, a split market testing solution that lets business users assess Web site effectiveness in order to ensure that the site's browsers convert to buyers, the company will access a direct and flexible pipeline to its customers' preferences.
"Whether they're online shoppers or visitors to our stores, Neiman Marcus prides itself on understanding the characteristics and preferences of our unique and distinguished customers," said Jimmy Hale, VP of Neiman Marcus Direct & Online Systems.
Traditionally, Neiman Marcus merchandisers wishing to make updates to the company's e-commerce site would work with internal IT teams, with requests taking weeks to complete.
ATG Merchandising will give the company's merchandising professionals power and control over the merchandising process by enabling them to easily update and launch new catalog information and up-sell/cross-sell promotions - using a customized, dynamic workflow that ensures a smooth, efficient deployment process and maximizes online sales results.
"ATG's solutions will enable us to put the power of critical merchandising processes into the hands of our professional merchandising team," said Lindy Rawlinson, General Manager, Web Stores for Neiman Marcus.
The Neiman Marcus Group is comprised of the Specialty Retail stores division - which includes Neiman Marcus Stores and Bergdorf Goodman - and the Direct Marketing division, Neiman Marcus Direct. These renowned retailers offer upscale assortments of apparel, accessories, jewelry, beauty and decorative home products to the affluent consumer.
marketing@alchempro.com
