Blue Nile launches Interactive Diamond Search tool
03 Apr '06
3 min read
Leading high-quality diamond retailer Blue Nile Inc announced the launch of an advanced version of its Interactive Diamond Search tool, tripling the number of criteria by which consumers can locate their perfect diamond. Using AJAX technology, the new version enables consumers to dynamically search tens of thousands of diamonds according to twelve different criteria in real time.
The new Interactive Diamond Search enables consumers to find their perfect diamond from a selection of more than 50,000 loose stones. In addition to searching by the Four Cs -- cut, color, clarity and carat weight, consumers can now search by polish, symmetry, fluorescence, culet, diamond grading report, depth percentage, table percentage and price.
Blue Nile's new search seamlessly integrates Blue Nile's industry-leading diamond education tools. By embedding diamond education within the search, consumers can simultaneously learn about the various diamond characteristics and the importance of each, as they review first hand how those characteristics impact price.
Diamond Search Characteristics Polish describes how smoothly the facets of a diamond have been polished, whether any marks are visible from the polishing wheel, and how defined the edges of each facet are.
Symmetry describes how well a diamond's facets align with one another. In general, differences in symmetry result in loss of light from the diamond.
Depth percentage of a diamond is the ratio of the depth of the diamond to its diameter. Table percentage is the width of the table divided by the diameter of the diamond.
marketing@alchempro.com
