ATG (Art Technology Group Inc), whose technology powers e-commerce sites and corresponding e-marketing and customer service for the world's most customer-centric enterprises, on premise and on demand, announced that New York & Company Inc has selected ATG Commerce OnDemand to power its online storefront.
Using ATG applications such as ATG Commerce and ATG Merchandising in a hosted environment, New York & Company will launch its first commerce site, reaping the benefit of handing the systems operations overhead to ATG. While ATG operates the site systems, New York & Company can concentrate on the additional revenue, customer loyalty, and cost savings ATG solutions will bring.
ATG OnDemand offers the ability to create a more personally relevant, compelling and loyalty-building experience for customers - the same benefits customers realize with ATG's licensed solutions.
"We've worked hard to build New York & Company into a world class fashion brand, and we continue to strive to be the market leader in the specialty-retail industry," said Bill Voit, Chief Information Officer, New York & Company.
"As we looked to build our multi-channel strategy, we understood very quickly that we wanted to maximize our e-commerce presence with minimum overhead. With ATG Commerce OnDemand, we are able to focus on building our online business rather than the technology used to run it. We'll be able to keep our eye on the ball and continue to drive what is important to us - revenue, loyalty, and savings," he added.
marketing@alchempro.com
