Footwear developer Fila's new Filativa line with Coremetrics e Marketing platform
16 Jun '05
4 min read
- Combining Coremetrics' behavioral data with ExactTarget's email marketing solution to develop highly targeted email campaigns based on expressed interests and online behavior - Increasing online conversion by optimizing site tools and decreasing abandonment rates - Identifying the best cross-sell and up-sell opportunities and product combinations - Using trend data captured online to measure consumer interest and optimize inventory and merchandising "The Filativa customer has no tolerance for wasting time, so everything we do on our site needs to be targeted and relevant," said McClellan. "These same values cut across our marketing initiatives and Coremetrics will play a key role in helping us determine our overall marketing and merchandising mix – both online and off."
"Fila is a great example of a world-class brand that understands the power of LIVE Profiles to help optimize communication with its customers," said Joe Davis, president and CEO of Coremetrics. "With Coremetrics, Fila now has the ability to segment online customer behavior down to the level of the individual, as well as get a bird's-eye view of trends, problem spots and new opportunities. We'd like to congratulate Fila on the Filativa launch and look forward to working together to get the best possible results from their niche precision marketing."
Coremetrics is the leading provider of hosted Web analytics and precision marketing solutions. The company's flagship product, Coisiision marketing solutions. The company's flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives.
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