The study also found an overwhelming majority of consumers who already own clothing with fabric enhancements were interested in having these features cross over from their wardrobe into their home.
JC Penney's wrinkle-free performance sheets made with Nano-Tex Coolest Comfort fabric provide breakthrough moisture wicking properties that draw moisture away from the skin to help balance body temperature. Transparent to the eye and indistinguishable to the touch, Nano-Tex's enhanced fabrics, such as JC Penney's sheet sets made with Nano-Tex's Coolest Comfort fabric, offer consumers added performance features to enhance comfort without sacrificing beauty.
"The migration of enhanced textiles from apparel into the home is a natural evolution for Nano-Tex because both of these industries share a design and fashion sensibility," said Renee DeLack Hultin, Executive Vice President of global sales. "With Nano-Tex enhanced textiles, consumers have a wider variety of options when decorating their homes because they do not have to sacrifice beauty for comfort, durability and easy care."
"We are delighted to work with JC Penney in our first foray into home textiles," DeLack Hultin added. "Through this expansive roll out, we look forward to introducing Nano-Tex Coolest Comfort fabric to the millions of consumers who shop JC Penney to furnish their home."
Nano-Tex is the first company to bring nanotechnology to the textile industry. Nano-Tex utilizes nanotechnology to: 1) design molecules with specific performance attributes; 2) engineer the molecules to assemble on the surface of textile fibers with extreme precision, and 3) ensure that they permanently attach to the fibers through patented binding technology. This patented binding technology, exclusive to Nano-Tex treatments, allows Nano-Tex to offer the most sophisticated enhanced textiles on the market today.
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