Retail Brand Alliance expands links with JDA Software
28 Feb '06
3 min read
JDA Software Group, Inc. announced that Retail Brand Alliance (RBA), a premier multi-division fashion company, licensed several additional JDA Portfolio demand chain applications in fourth quarter 2005.
An existing JDA customer, RBA is implementing several Strategic Demand Management applications including JDA's Arthur Planning suite of applications and JDA Intellect business intelligence software to support the company's supply chain optimization initiative.
“A large part of our decision to extend our technology infrastructure with JDA is rooted in the fact that we support JDA's strategic vision for its JDA Portfolio solutions. Not only does JDA stand out from the competition by offering more mature products with deeper functionality, JDA is on the right track with its integrated, enterprise approach that will enable us to more intelligently maximize our inventory investment during every stage in our supply chain,” said Stefano Gaggion, vice president of MIS for RBA, which operates such upscale brands as Brooks Brothers.
“We value our partnership with RBA and look forward to continuing to provide the integrated software framework that will support their long term strategy for success,” added Usie.
RBA Looks to Enhance Planning Efficiency, Sharpen Micro-Marketing
Gaggion said that when RBA looked at all of the available planning and optimization solutions, it quickly became clear that JDA's solutions would best help the retailer to enhance its micro-marketing abilities.
marketing@alchempro.com
