North American sportswear brand to leverage Lawson applications designed specifically for the apparel industry to provide a platform for growth in U.S.
Lawson Software announced that the Antigua Group Inc a wholly owned subsidiary of Antigua Enterprises Inc has signed a contract to license the Lawson M3 Enterprise Management System. Antigua will implement Lawson Sales Management, Finance Management, Manufacturing Operations, Warehouse Management and Demand Planner applications that are part of the M3 suite. The contract was signed in Lawson's second quarter of fiscal 2007, which ends Nov. 30, 2006.
The Antigua Group is a leading designer and marketer of lifestyle apparel and accessories for men, women and children. Its products are sold through golf shops, specialty retailers, sporting goods retailers and department stores.
The company had outgrown its existing technology systems, which lack integration capabilities and order management functionality. It turned to Lawson for its M3 suite, which was developed specifically for the apparel industry.
“While other vendors would offer us manufacturing applications that would need to be modified for an apparel business, Lawson came to us with a solution that was tailor made specifically for the apparel industry, so it really meets our unique needs,” said Joe Blanchette, vice president of information technology for the Antigua Group.
“Lawson demonstrated that they fully understand our industry and the challenges we face – and they offered solutions that will enhance our operations from the time orders are placed through manufacturing and distribution. Lawson M3 offers the features and functionality to give us a platform to increase our business and expand our footprint in the apparel industry.”
marketing@alchempro.com
