Traffic to apparel websites slightly goes up in Sept
20 Nov '06
2 min read
comScore Networks revealed the top European Internet properties for September, based on data collected through its comScore World Metrix audience ratings service. Highlights for the month include:
Wikipedia, a Top 10 European site, and YouTube, the well-publicized acquisition target of Google, both gained 18 percent versus August. Wikipedia attracted 59.9 million European visitors in September, and YouTube had 27.4 million visitors.
As the school year opened across Europe, traffic to education sites gained 11 percent, led by Answers.com with 5 million European visitors (up 4 percent versus August), BBC Learning with 2.2 million visitors (up 97 percent), and MSN Encarta with 2.1 million visitors (up 33 percent).
Traffic to government sites increased 6 percent, highlighting the move of government information online in Europe. The category was led by Europa.eu with 4.4 million visitors (up 42 percent), NIH with 3.9 million visitors (up 16 percent), NHS.UK with 3.4 million visitors (up 3 percent), and Direct.gov.uk with 2.9 million visitors (up 23 percent).
As was the case in the U.S., the gambling category experienced gains in Europe (up 3 percent in September versus August).
Leading the category were Cassava Enterprises (which includes 888 Holdings) with 6.9 million visitors (up 9 percent versus August) and PartyGaming with 4.1 million visitors (up 16 percent versus August).
It should be noted that these increases occurred prior to the passing of anti-online gambling legislation in the U.S. in October that has many wondering about the future of many of these sites.
Traffic to apparel sites increased slightly in September (up 3 percent) as Europeans updated their fall wardrobes via the Internet.
Leading the category was La Redoute with 7.5 million visitors (unchanged from the month prior), followed by Neckermann.de with 6.2 million visitors (up 13 percent), Quelle.de with 6 million visitors (up 19 percent), and 3 Suisses with 4.9 million visitors (up 44 percent).
marketing@alchempro.com
