Bluefly to sell designer fashions thru ATG e-commerce platform
05 Dec '06
3 min read
Leading Site for Designer Brands at Discount Prices Selects ATG's Market-Leading Platform for Personalized E-Commerce, Merchandising Art Technology Group Inc (ATG), the leading eCommerce platform vendor announced that Bluefly Inc has selected ATG Commerce to re-launch its online store and drive a more personalized approach to selling designer fashions to a rapidly expanding base of customers.
By implementing ATG Commerce, ATG Merchandising, ATG Commerce Assist and ATG Campaign Optimizer, Bluefly will bolster its eCommerce presence and provide customers with a personalized and relevant shopping experience for easily navigating through the retailer's impressive catalog of more than 350 top American and European designers.
After a thorough search, ATG was selected because of its reputation as market leader in targeted personalization and expert content management, as well as for providing personalized customer interactions while still empowering Bluefly's own marketers and merchandisers.
“As our customer base continued to grow, we needed a solution that could better support our efforts in offering customers a more consistent and customized shopping experience. We also needed to create a more flexible, reliable and robust platform to deliver the functionality to increase sales and drive customer loyalty,” said Marty Keane, SVP of E-commerce, Bluefly Inc.
“It became clear that our current platform needed to be updated and ATG was the obviouschoice. With ATG Commerce, we can focus our marketing and merchandising efforts on giving customers what they want and having enough flexibility to introduce and add new styles each day without compromising performance. As an added benefit, with ATG's eCommerce suite, we're able to track the results of our campaigns, which allows us to continually test and better understand our customers' preferences.”
marketing@alchempro.com
