Woolworths selects ATG to fuel truly multi-channel shopping experiences
09 Dec '06
2 min read
"We chose ATG in order to improve our understanding of customers' behavior and increase the number of ways customers can reach out to us. Further, our desire to drive even more revenue online resulted in the expanded use of ATG's incredibly rich and powerful product set."
The company has been using ATG Commerce to power its online site. ATG Commerce sets the industry standard for serious e-commerce solutions, providing a multi-channel, multi-touch, guided experience throughout the entire marketing, sales and customer care lifecycle.
Following a de-merger, Woolworths has moved into an Enterprise-wide Licensing Agreement, adding ATG Outreach and Commerce Assist to the mix to drive forward its multi-channel campaign.
"Increasingly consumers want to interact with a company in a variety of ways, be it through a website, call centre, email or in-store," said Cliff Conneighton, Senior Vice President of marketing, ATG.
"Woolworths is proving to be one step ahead of the game when it comes to multi-channel by consistently offering its customers a greater number of highly personalised touch points, powered by ATG."
marketing@alchempro.com
