GSI Commerce Inc and Wilsons The Leather Experts Inc have extended their e-commerce agreement for Web technology, logistics, customer care and marketing services, which includes online marketing (search, comparison shopping and affiliate), photo studio, e-mail marketing and design services.
“Wilsons Leather has a much better e-commerce business today as a result of partnering with GSI,” says Teri Hilden, director of merchandising and e-commerce for Wilsons Leather. “By operating or helping to operate online stores for 60 retailers, GSI grows its collective and collaborative capabilities. As a partner, we can tap into this well of e-commerce expertise and put it to work for our online business.”
Since launching on GSI's platform in 2004, Wilsons Leather has consolidated its operations on GSI's integrated e-commerce platform and also improved and expanded its online marketing capabilities.
GSI and Wilsons Leather have successfully executed Web-only promotions, such as one-day sales and buy-one/get-one offers and have created e-mail marketing campaigns featuring promotion emails and fashion-oriented emails emphasizing how Wilsons Leather's different product lines can be worn together.
In addition, GSI helped reinvigorate Wilsons Leather's affiliate marketing program and built new relationships with the major comparative shopping engines. GSI has also provided Wilsons Leather with a backorder capability as well as the ability to ship to multiple addresses within a single order.
marketing@alchempro.com
