Cost-effective solutions for RFID tracking of apparel & footwear
12 Jan '07
3 min read
Avery Dennison Retail Information Services (RIS) and Vue Technology announced a marketing alliance that will deliver cost-efficient item-level RFID solutions to apparel, footwear and consumer goods retailers. Under the agreement, Avery Dennison RIS will jointly market its broad line of item-level RFID tags and labels, label printers and printing software with Vue Technology's industry-leading RFID infrastructure, networking and software products.
The alliance will equip retailers with multi-component item-level RFID solutions that are designed specifically to provide both front and back room store execution benefits, including reduced out of stocks, increased efficiencies, and decreased labor costs and product shrink.
“Vue's TrueVUE RFID Platform provides the world's first unified RFID infrastructure that allows retailers to manage dock doors, portals, mobile devices, smart surfaces and smart shelves,” said Sharon Dalton, worldwide manager of alliances at Avery Dennison Retail Information Services. “This enables retailers to achieve RFID visibility down to the item-level. When combined with our tags, labels, printers and software, we are now uniquely positioned to provide extraordinarily effective solutions to retailers.”
The combined product offering makes RFID solutions affordable for companies that may have previously found them cost-prohibitive. For example, Vue Technology's patented RF networking technology dramatically reduces conventional infrastructure costs by allowing standard RFID readers to network across thousands of antennas.
marketing@alchempro.com
