Holiday fever drives traffic to shopping sites in December
17 Jan '07
2 min read
Other top gaining retail categories included:
• Shipping, up 19 percent overall to 34.6 million visitors. UPS Sites led the category with 17.4 million visitors (up 26 percent), followed by USPS.com with 15.9 million visitors (up 21 percent), and Fedex.com with 11.3 million visitors (up 15 percent).
• Sports/Outdoor, up 15 percent overall to 32.6 million visitors. Foot Locker Sites led the category with 4.7 million visitors (up 30 percent), followed by eBay Sports U.S. with 4.3 million visitors (up 7 percent), and Cabelas Inc. with 3.8 million visitors (up 4 percent).
CBSSportsStore.com experienced the highest gains within the Sports/Outdoor category, increasing 71-percent to 576,000 visitors.
• Apparel, up 8 percent overall to 61.9 million visitors. Limited brands led the category with 11.9 million visitors (up 26 percent), followed by OldNavy.com with 6.9 million visitors (up 13 percent), and Nordstrom.com with 5.9 million visitors (up 17 percent).
Finishline.com was the fastest growing site in the category, rising 33 percent to 2.1 million visitors.
marketing@alchempro.com
