Holiday & Christmas shopping trends in France, Germany & UK
18 Jan '07
3 min read
French Holiday Review: Throughout the entire holiday period Groupe PPR, CDISCOUNT.com, and Amazon Sites captured nearly half of all cyber shopping activity in France.
U.K. Holiday Review: Cyber shopping visits in the U.K. were led by Argos, which captured the highest share in the category (12 percent). Amazon Sites followed with 10 percent of all cyber-shopping visits during the holiday period, and Tesco Stores captured 6 percent.
Germany Holiday Review: The German cyber-shopping category was led by Amazon Sites, which accounted for 16 percent of total German cyber shopping visits, followed by Otto Gruppe, which accounted for 10 percent, and O2Online.de, which captured 6 percent. Notably, Neckermann.de more than doubled its pre-holiday shopping share of 3 percent by garnering 8 percent of all cyber shopping visits during Week 6 and increasing 110 percent overall versus the pre-holiday period.
marketing@alchempro.com
