Additional enhancements on the till software capture customer account information at point of sale, enabling Cult to have a better view on customer preferences. Integration of Eurostop's solution with the company accounts package and website have also streamlined online transactions and reduced the need to manually input sales data from the individual stores.
“Many independent retailers are tightening the belts in the current market,”said Ian Munday, Logistics Manager at Cult Clothing. “At Cult we are bucking the trend, expanding the number of stores that we have and promoting and developing our own brand, Superdry.”
“With Eurostop's retail management system we have been able to reduce our stock holding, revise our purchasing strategy to meet buying trends and operate more profitably. The business benefits that Eurostop's solution has brought to Cult have already paid for the cost of the system.”
Denise Basquil, Sales Executive at Eurostop commented, “For specialist retailers like Cult Clothing it is important to react quickly to customer trends. Having a clear view on stock levels and being able to meet specific store requirements has a direct impact on the bottom line. Eurostop's retail management systems have been designed to assist retailers get the information they need to make fast decisions, streamline operations and capitalise on sales opportunities.”
Established in Cheltenham in 1985 by Julian Dunkerton, Cult has built on its success year on year, as a result of its founder's unique understanding of the youth fashion market.
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