The project, which marks Payne Security's first move into providing brand protection for fashion products, demonstrates the dual advantage of a security solution. “Not only does an authentication device help to distinguish genuine jewellery from counterfeit products, but a well-chosen design can help to support and position the brand image,” explains Simon Wildash, Head of Marketing at Payne Security.
He adds that this is a particularly important factor for a fast-growing brand such as Otazu, which is looking to expand into new markets. “An integrated solution will enable consumers to associate the holographics labels with the Otazu name, giving them the confidence that they are buying genuine branded products.”
In September 2002, Britney Spears commissioned Rodrigo to design pieces for her 'White Snake' performance at the MTV Awards. The Britney jewellery was so successful Spears requested many further pieces for her 2002 European t
Payne Security is a global concern and one of the world's leading companies in the fields of brand protection, document authentication and personal ID solutions.
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