ADSC credit card program for retailer Gander Mountain
26 Jul '05
3 min read
Under the terms of the agreement, Alliance will provide account acquisition and activation, receivables funding, card authorization, card issuance, statement generation, loyalty marketing and database services, remittance processing, and customer service functions.
Alliance will leverage its extensive expertise in analytics and marketing to deliver an integrated program that rewards best customers and engenders loyalty. The card program will allow Gander Mountain to provide special financing incentives and reward customers with points, based on purchases made on the card, that may be redeemed for additional savings with Gander Mountain.
Minnesota based Gander Mountain Company leads specialty retailers in serving the needs of outdoor enthusiasts with products and services for hunting, fishing camping and boating. Gander Mountain offers competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national, regional and local brands as well as the company's owned brand. Focused on a They Live Outdoors® culture, Gander Mountain dedicates itself to creating outdoor memories.
Houston, Texas based Alliance Data Systems is managing over 105 million consumer relationships for some of North America's most recognizable companies. Alliance creates and manages customized solutions that change consumer behavior and that enable its clients to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data Systems employs approximately 7,500 associates at 35 locations in the United States and Canada.
marketing@alchempro.com
