comScore Networks released a study on e-commerce activity related to Valentine's Day. While several online retail categories experienced significant sales increases in the week preceding the holiday, flowers and greeting cards saw the most dramatic gains.
Compared to the average of the previous four weeks, online sales in the category increased 98 percent to $24.5 million during the week ending February 11. Jewelry and watches also saw a bump in sales to $24.7 million, up 22 percent versus the prior weeks.
In recent years, consumers have increasingly turned to the Web for Valentine's Day gifts,” said Andrew Lipsman, senior analyst at comScore Networks. “Flowers, which are always a sentimental favorite, have experienced the most noticeable spikes in online sales."
"By fulfilling orders through local florists, online flower retailers have been especially effective in executing on-time deliveries for Valentine's Day, which has proven to be a godsend for many last minute shoppers.”
comScore Networks Inc, USA
marketing@alchempro.com
