Leading software solution provider Scene7 announced Cutter & Buck Inc a leading provider of high quality sportswear, is using Scene7's “do-it-yourself” eCatalog license solution to self-publish its printed business-to-business and business-to-consumer catalogs on its e-commerce sites, www.cbcorporate.com and www.cutterbuck.com.
Self-publishes online version of print catalogs to control production time and costs
Using Scene7's licensed option, Cutter & Buck has experienced superior channel and consumer feedback with its online catalogs. In addition, the online B2C catalog has helped contribute to an increase in overall revenues. Scene7 is the only vendor to offer an eCatalog solution that allows publishing of online catalogs in-house. Scene7 enables Cutter & Buck to control the entire publishing process from both a time and cost standpoint – and most importantly requiring no out-sourced services and support.
Cutter & Buck is one of the nation's top makers of upscale sportswear, selling primarily to golf and specialty retailers, corporations and international distributors and licensees. Fortune 3000 companies are using Cutter & Buck products for employee incentives, customer giveaways or special events. The company stands apart from its rivals by designing apparel with natural fabrics, rich detailing, and a casual look. Using Scene7, Cutter & Buck is able to streamline catalog production by producing a single online catalog that is re-purposed across both its B2B and B2C sites. The online catalog is highly segmented using real-time product feeds depending on the user and channel.
marketing@alchempro.com
