Larger aisle width and simpler deactivation - With the switch from EM to NDRF technology, RENO wants to further optimise both its market presence and its operational processes.
"To be successful in the shoe retail trade the goods have to be presented in the right way. As well as displaying shoes in pairs and in boxes, an open shop construction is also particularly important," says Königs. With NDRF, the current aisle widths in the branches could be increased from 90 cm to 1.80 m and a more customer friendly entrance introduced.
Further improvements in the business process include simpler deactivation of the tagged goods at the point of sale. The cashier transaction is sped up and it guarantees that no customer will leave the store with a tag that accidentally remains activated, thereby triggering a false alarm.
"RENO's decision for radio-frequency source tagging is a further step towards a uniform standard in security technology, not only in Germany," says Ulrich Schäfer, Vice-President and General Manager NCE Unit, of Checkpoint Systems. "For retailers, radio-frequency source tagging is the best option for reducing the costs of shrinkage. At the same time they are able to create a customer-friendly shopping atmosphere, which will help to boost sales."
In future, the many millions of tags for Reno will also be provided via CheckNet, Checkpoint's service and tagging platform. The order process can be activated through a direct interface. The wafer-thinRF tags 615, which were designed especially for shoes, will then be supplied to the production locations predominantly in Far East.
In addition to the direct advantages associated with Reno's switch to NDRF technology, the company also wants to prepare itself for the future. "From a strategic point of view, as any other retailer, we 'dream' of fully automatic goods and date tracking - from the supplier to the branch. What's more, we'd like to make work processes as simple as possible for our staff working in the branches. We believe that RFID is the most suitable system for this. By opting for RF we can already set the course for the future," explains Königs.
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