Sportswear retailer EXIsport selects Oracle Retail to drive forecasting
28 Mar '07
3 min read
EXIsport, a leading sportswear retailer in Slovakia, has selected Oracle Retail merchandising applications to support the growth of its business as it expands across Central and Eastern Europe, Oracle announced. The Oracle Retail applications will help EXIsport to more accurately forecast, allocate and manage in-season inventory across its 20 Slovakian stores and as it expands into Poland this year.
EXIsport's strategy is to expand into markets that it can penetrate quickly. The retailer has identified key markets within Central and Eastern Europe that share similar seasonal profiles and where its existing store format fits well. To help meet its goal of expanding into a new country each year, EXIsport required a best practice approach to retail processes that supports a scalable platform for future expansion. The retailer selected Oracle Retail applications based largely on their proven track record of delivering rapid value and allowing for easy integration with future implementations.
"The future of our business relies on international expansion," explains Tomas Bel, CEO of EXIsport. "Our business has reached a market saturation level locally, and in order to successfully expand and compete effectively internationally, we need to manage the business better and identify 'opportunity' benefits which enable growth, maximise profit, and deliver rapid speed to value on our investments. Oracle Retail's partnership and pedigree has supported the creation of a strategy to deliver value on a consistent, scalable basis which aims to deliver a leaner and more successful retail business."
marketing@alchempro.com
