Mercent declares single solution for online retailers
03 Aug '05
4 min read
"They are delighted that Mercent now offers its retail customers native support for PriceRunner, and automation of product merchandising assortments delivered to online shoppers through their platform. Mercent enables PriceRunner sellers to manage more SKUs, described by more complete and timely merchandising data which helps ensure the ongoing quality of their merchants' content and in turn, higher satisfaction among their shoppers,” said Martin Andersen, U.S. General Manager of PriceRunner.
Mercent Retail enables marketing managers to automate sophisticated merchandising campaigns for specific product assortments across online channels. Because Mercent Retail integrates with existing back-end retail systems, managers can make smarter online marketing decisions informed by back-end operational metrics including product inventory, cost of goods sold and gross margin.
Mercent Retail automates the scheduling, orchestration, translation and transportation of product, inventory, order, referral, conversion and financial settlement data for every SKU in the assortment and each assigned marketing channel. The platform scales to support millions of online product SKUs, referrals, conversions and orders.
"With the percentage of online gross merchandise sales attributable to third-party marketplaces, shopping portals, affiliate programs, and search engines growing at more than 25 percent annually, online retailers continue to invest in tools to reach more of their addressable market," said Leslie Ament, Director of Market Analytics, Aberdeen Group, Inc.
marketing@alchempro.com
