Oracle Retail to enhance JD Sports Merchandise Performance
24 Apr '07
3 min read
JD Sports, a leading specialty retailer of sports fashion and casual wear, has selected Oracle Retail applications to help drive sales and enhance profitability through better management of merchandising and planning processes across its 360 stores in the UK and Ireland, Oracle announced.
The Oracle Retail project is part of JD Sports' larger strategy to create a standard set of best practice planning processes that will support the development and growth of the business. Previously, the retailer was using systems that lacked the scalability and efficiency to manage growing inventory levels and were unable to provide timely insight into how well merchandise was performing. This was having a negative impact on overall profitability and making it difficult for the retailer to maximise gross margin dollars.
"We saw a real opportunity to become highly agile in our responses to customer demands through improved planning and forecasting," said Brian Small, Group Finance Director of the John David Group.
"It was important to improve visibility across all channels, so we wanted the ability to plan seasonal stock targets at category level to manage both top-down and bottom-up planning. We wanted to improve sales and profit density in stores through more accurate management of markdowns and reduced stock levels.”
“We quickly identified Oracle Retail as a strategic, scalable planning system which best met our requirements for a quick deployment, delivering rapid value and allowing us to adopt a best practice model for planning that will help us to deliver a consistent high-quality shopping experience to our customers."
marketing@alchempro.com
