UMBRO deploys PTC solution for retail, footwear & apparel
09 May '07
3 min read
PTC, the Product Development Company announced that UMBRO, a globally-recognized manufacturer of soccer related products, has selected PTC's FlexPLM solution for retail, footwear and apparel. The solution leverages the power and scalability of Windchill, PTC's web-based content and process management solution, to improve the product development process.
By improving collaboration and increasing the visibility of all product-related information across its global organization and the supply chain, UMBRO expects to shorten lead times and reduce development costs.
UMBRO Group (based in the UK) designs, sources and markets football/soccer-related apparel, footwear and equipment for professional and amateur soccer players which are sold in over 90 countries. The company supplies training and playing kits to national teams and some of the leading clubs in the world. Like most companies in this highly competitive industry, UMBRO faces the challenge of balancing shortened design cycles and the growing complexity of its product portfolio.
The global markets for sports apparel and footwear increasingly overlap with the leisurewear market. UMBRO is positioning its range of product lines to benefit from this convergence. Cycle times in the leisurewear market are typically even shorter than in sports apparel and the cost pressure is extremely high. This trend has driven leading brands like UMBRO to invest in Product Lifecycle Management (PLM) solutions to improve competitive advantage in this fast-moving business.
marketing@alchempro.com
