Kineticsware moves to European market with experts team
25 May '07
3 min read
Kineticsware announces that it is moving into the European market following a successful North American launch in March. Kineticsware's European headquarters are based in Reading, United Kingdom.
Kineticsware develops industry-specific Microsoft Dynamics and .NET framework applications to medium-sized companies in high-tech, consumer goods, textile and apparel markets. These supply-chain intensive industries require business applications to address processes like collaboration, e-procurement, B2B integration, sales and operations planning, supply chain planning and customer lifecycle management.
Microsoft Dynamics AX is the ideal platform choice for medium-sized companies and divisions of larger enterprises for whom traditional ERP and SCM solutions are prohibitively expensive and too complex to implement and maintain.
Kineticsware's industry specific applications are delivered through a carefully selected network of partners to whom the company provides comprehensive marketing, sales, training and implementation support. Kineticsware has already established partnerships with Sonata, Habañero, Sierra Systems and Arbela Technologies and will announce further partnerships at the forthcoming Microsoft Worldwide Partner Conference in Denver, Colorado in July.
According to Rebecca Wettemann, Vice President, Nucleus Research, "The big enterprise applications players including Oracle and SAP have upped the ante to compete in the mid-market -- where Microsoft's Dynamics applications have traditionally been strong -- because they recognize the significant revenue growth opportunity."