Avery Dennison's RFID tags and labels incorporate a new set of antenna designs based on printed ink technology. Combined with advanced production techniques, the designs permit Avery Dennison to supply apparel and footwear retailers with RFID “edge on” readable tags at the most economical price.
RFID infrastructure available through Avery Dennison consists of Vue Technology's TrueVUETM RFID platform, which provides breakthrough RFID infrastructure components and a powerful software suite that delivers scalable, reliable and ROI-driven RFID solutions.
With its patent-pending RF Networking devices and UHF enabled VUEPointsTM, Vue allows standard readers to network across thousands of antennas, exponentially increasing the number of zones that readers can support and dramatically reducing the cost barriers previously associated with item-level RFID roll-outs. As a result, Vue provides unprecedented visibility into inventory levels, location and authenticity, while removing prohibitive cost barriers previously associated with item-level RFID.
Item Level RFID at Marks & Spencer and New Balance:
According to Calderbank, RFID technology is steadily emerging from the carton and pallet levels and advancing into the benefit-rich item-level. “The true RFID advantages for retailers are in the store,” he says.
“And there are a couple of leading businesses that are already showing this. Marks and Spencer, for example, which calls RFID 'intelligent labeling,' is enjoying an increase in sales that can be traced to product availability facilitated by its item-level RFID program. The company has been so successful, that it is increasing the program from 32 to 120 stores during 2007. That expansion constitutes a powerful statement about the money-making potential of item-level RFID."
“Another example is apparent at athletic footwear producer and retailer New Balance,” Calderbank continues. “Item-level RFID technology empowers New Balance sales associates equipped with a PDA to check backroom inventory without ever leaving the customer. If the requested SKU happens to be out of stock, the salesperson can suggest a style that is available. This is a clear case of RFID technology with bottom line benefits.”
Avery Dennison Corporation
marketing@alchempro.com
