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American Apparel picks Microsoft Dynamics AX & Sunrise Technologies

21 Jun '07
3 min read

Sunrise Technologies Inc announces that American Apparel has chosen Microsoft Dynamics AX as their new ERP solution. American Apparel needed a solution that could integrate with every facet of their manufacturing and distribution.

Sunrise Technologies, Microsoft's industry expert for textile and apparel, was the obvious choice with its proven record of being one of the top AX partners in the USA.

American Apparel is the largest garment factory in the United States with largest stocked T-shirt line in the country. Creating fabrics that range from synthetic to organic cotton, American Apparel offers a variety of clothing for men, women, children, and pets.

Providing a worker-friendly atmosphere and eco-responsible manufacturing facility has made the company one of the fastest-growing consumer apparel brands in the United States with 14 authorized distributors and more than 153 international retail locations.

As a vertically integrated manufacturer and retailer, American Apparel knits, cuts, sews, markets, distributes, and designs T-shirts from its 800,000 square foot facility in downtown LA.

American Apparel faces unique information challenges in supporting their vertical supply chain, production, and global wholesale and retail operations. By manufacturing exclusively in the USA, they must constantly improve efficiency to remain competitive.

“We chose Dynamics AX over several other ERP systems for its flexibility, scalability, and wide breadth of functionality. We liked the roadmap presented to us by Microsoft as well as their official support of partners devoted to providing industry specific solutions,” stated America Apparel's IT Director, Jeff Kolb.

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