FlexPLM to improve AEON private brand share within Apparel Division
06 Sep '07
3 min read
PTC the Product Development Company announced that AEON Co Ltd headquartered in Chiba, Japan, has implemented FlexPLM, PTC's solution for retail, footwear and apparel, to improve its product planning and development process.
With FlexPLM, AEON will strengthen its capability to share information and improve collaborations in the development process of their private brand products, in addition to improving its product quality and increasing its share in the market.
AEON was established in 1926 and is a group company with retail as its core business. Their revenue in FY2006 was 4.8 trillion yen (approximately 39 billion US dollars).
AEON's vision is to become a global leader in the retailing industry and they are strengthening their private brand products as a part of their strategy.
The number of their seasonal private brand items has increased significantly in recent years, and with the products constantly changing every season, they were faced with a challenge to improve their product development capability.
They also needed to standardize their workflow and improve productivity by sharing information among different departments. To overcome these challenges, AEON adopted PLM as a part of their solution and chose FlexPLM.
By using FlexPLM to improve their product planning and development process, AEON will be able to share information and manage project schedules among different departments, textile partners and their suppliers in every stage of the process.
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