Lynn Bolger returns to comScore as EVP of Advertising Solutions
07 Sep '07
3 min read
She has worked directly in “new” media since 1992, when she chaired a Worldwide Task Force on New Electronic Media for FCB and then went on to be Media Director for FCB's first interactive media unit. In her early years, Ms. Bolger held media research and planning positions at major agencies, working on accounts such as BMW, Compaq, Campbell Soup Company, Frito Lay and Avis.
Ms. Bolger is a recognized leader in the online media industry. She has served extensively on committees of the Internet Advertising Bureau, the Advertising Research Foundation and the Association of American Advertising Agencies and she speaks frequently at industry events.
“We're thrilled to have Lynn Bolger back on our team at comScore,” said Magid Abraham, CEO of comScore. “Lynn's proven track record of success, extensive agency experience and industry expertise make her the ideal leader of comScore's Advertising Solutions business."
"Lynn has been a key contributor to comScore's success, and we look forward to her building on her legacy at comScore by delivering superior results to our clients who seek to increase the ROI from their marketing investments.”
marketing@alchempro.com
