Centric apparel suite to propel Le Coq Sportif growth
17 Sep '07
3 min read
Centric Software, the leading provider of Product Intelligence applications for the extended enterprise announced that Le Coq Sportif, one of the most popular sportswear brands worldwide, has purchased the Centric application suite for apparel to manage the design, development and introduction of its footwear and apparel collections.
Le Coq Sportif chose the Centric apparel suite because it is the first online solution for the apparel industry that offers collection and line planning, as well as product specification and product sourcing.
"Bringing new collections to market each season has been a challenge unique to the apparel industry and the pace of this cycle has increased in recent years," said Chris Groves, president and CEO of Centric Software.
"To cope with this pace and assess collection profitability during rapidly changing seasons, this industry can benefit from dedicated planning and business analytical tools that many other industries use to predict and improve business performance."
"In order to expand our business and successfully enter into new markets, we need web-based applications that support our processes and enable up-to-the minute collaboration for our global teams," said Nicolas Menrath, VP operations at Le Coq Sportif.
"After thorough research of all competitors, we chose Centric's application suite because it was the only PLM solution that integrates line planning and product sourcing along with traditional product specification functionality. Centric's applications will enable us to manage more lines and gain better visibility into the entire collection process, so we can successfully introduce more collections per year and obtain our aggressive growth objectives."
marketing@alchempro.com
