Back to school season drives traffic to education sites
19 Sep '07
4 min read
Near Record Jackpots Propel Traffic to Lottery Sites in August: Multi-state lotteries Mega Millions and Powerball both reached massive jackpots in August causing lotto/sweepstakes sites to rise 8 percent to more than 31 million visitors for the month. Powerball.com surged to 2.3 million visitors (up 123 percent), while Megamillions.com saw its traffic swell to 1.1 million (up 100 percent).
Comedy Central Drives Traffic Spike in Humor Category: The humor category grew 8 percent in August, reaching more than 30 million Americans. The increase was largely propelled by gains at Comedy Central from its “Indecision2008” coverage.
National Lampoon Humor Network led the category with 5.6 million visitors, followed by Comedy Central with nearly 5 million visitors (up 105 percent) and Jokeroo Entertainment Inc. with nearly 3 million visitors (up 37 percent).
Top 50 Properties: The top 10 properties remained unchanged in August, as Yahoo! Sites topped the ranking with more than 135 million visitors. CBS Corporation experienced a 16-percent gain, lifting it 6 spots to number 24.
Comcast Corporation also experienced a sizable jump, moving up seven positions to number 26 in the ranking with more than 25 million visitors. United Online enjoyed a four-position gain, drawing more than 26 million unique visitors in August.
Top 50 Ad Focus Ranking: In August, Advertising.com remained atop the Ad Focus Ranking, reaching 89 percent of the more than 181 million Americans online. Specific Media and Google both moved up within the top ten, to numbers six and seven, respectively.
Adconian media group jumped seven spots to number 21, reaching 43 percent of the U.S. online population, a 7-percent increase from July. Interclick also continued its climb in the rankings, gaining four spots to number 18. Finally, Amazon.com and Walmart.com entered the ranking in August at positions 37 and 43, respectively.
marketing@alchempro.com
