Scene7, part of Adobe Systems Incorporated announced that Ann Taylor Stores Corporation, one of the leading women's specialty retailers in the United States, is utilizing the Scene7 OnDemand rich media platform as a tool on the Company's websites. Additionally, the company uses the Scene7 platform to deliver online videos derived from its latest fashion shows.
Scene7 OnDemand dynamically generates and delivers unlimited derivatives from high-quality single master images, allowing companies to speed time to market and drastically reduce image production costs. In addition, Scene7 OnDemand includes an eVideo solution to dynamically host and serve online videos.
Online videos deliver a richer interactive experience by allowing viewers to see products in real-life context, how they coordinate with other products, how complete outfits move on real models, and convey the brand essence through music as well.
The videos also serve as a way to preview collections and fashions ahead of their availability in stores, enabling online shoppers to pre-order outfits. With snapshots from videos linked to outfit pages, shoppers can order an entire look.
Michelle Pearlman, senior vice president of Ann Taylor Direct, commented, “With Scene7, we are able to visually showcase merchandise in a more compelling way to enhance our clients' overall shopping experiences. The scalability and flexibility of Scene7's platform allows us to maximize our marketing assets and potentially share our fashion shows with millions online.”
“By maximizing their use of rich media, retailers are able to offer their customers unique online experiences that differentiate their brands and merchandise from other retailers,” said Doug Mack, former CEO of Scene7, and now vice president of Hosted and Consumer Solutions at Adobe.
“Furthermore, retailers leveraging video online demonstrate the increasing importance rich Internet experiences have on strengthening a brand and driving sales.”
Adobe Systems Incorporated
marketing@alchempro.com
